Microbeers are chosen because they are of higher quality than large production beers and our target segment prefers them. Two, draft beer generates wonderful profits. One, alcohol reduces inhibition, making it easier for people to meet and interact. Eight microbrew beers on draft and in bottles: beer is served for two reasons.Three telephones, fax machine and copier.Computer system with CD-RW, printer, Microsoft Office, QuickBooks Pro and an Internet connection.Point of sale terminal with cash register.Eight tap beer system (including refrigerator unit) and pint glasses.2.2 Start-up SummaryĬolloquy Grog Shop will incur the following start-up costs: 2.1 Company OwnershipĬolloquy Grog Shop is an Oregon corporation solely owned by Karen Kibbutz. The tradeoff for the very reasonable lease is slightly higher tenant improvements required at start up. Because the rented space will be an old warehouse the lease costs are quite reasonable. This area is a rapidly emerging night stop for the targeted demographic. The Colloquy Grog Shop will be set up in the hip, upcoming industrial area of NW Portland. This structure allows people to be feel more comfortable in meeting new people at the bar/coffee shop because the uncertainty of how to act is eliminated, the structure guides the interaction with the people at the table. This is done through a structured conversation system that eliminates uncertainty regarding the social dynamic by creating structure through the use of conversation topics assigned to each table. The keys to success will be to constantly address our customer’s needs.Ĭolloquy Grog Shop is a bar/coffee shop designed to bring together singles and create an environment that allows people to comfortably meet each other. Our services will exceed the expectations of our customers. When we adhere to this maxim, everything else will fall into place. We exist to attract and maintain customers. To develop a sustainable start-up business surviving off of its own cash flow.Ĭolloquy Grog Shop’s mission is to provide a neighborhood bar/coffee shop where single people can meet.To increase the number of clients by 20% per year.To create a local tavern/coffee shop whose primary goal is to exceed customer’s expectations. The objectives for the first three years of operation include:
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