Whether in the age of digital transparency it was the right thing to do or not is something that will continue to be debated.Īs a corporate organisation, HMV didn’t really have much choice, although with the number of screen grabs of the tweets flying around online it may as well not have bothered. The brand has now deleted all the tweets. Most people can empathise and many probably wish they had the courage to do something similar and stick two fingers up at the establishment when faced with the same. HMVs staff are dedicated to the brand and frustrated at the demise of the brand they love. It doesn’t reflect particularly well that one tweet from the account names and shames the marketing director asking “how do I shut twitter down?” as it spread across the social network.Ī touch unprofessional, but understandable. The lesson? Keep your social media team on side and make sure you have tight control of all your communications channels right from the very top of the organisation. If the only people with access to the communications channels are the ones being let go, it could put the management in hot water if they too don’t know how to either lock it down, or use it to good effect. If an employee is disgruntled enough, there’s almost no end to the damage that can be done to your online reputation in a very short time. The top echelons of businesses probably underestimate the power this puts in their hands. Often social media teams are the only people that have the necessary logins and passwords for things like Twitter, Facebook, LinkedIn and so on. In 2018 Devilizer (not a cover band anymore) released their debut album „The Obscuring“ Beside the backline jobs with Serenity, he worked as a backliner/guitartec/drumtec with Beyond the Black, Hämatom, Warkings, Kissin’ Dynamite, Fiddler’s Green and others.Īfter these many gigs as a guitarist, Nik is really keen on playing (or hitting) his main instrument for Ad Infinitum again.It’s a very new problem businesses face but pre-empting this and making sure that the people in charge had control of all social channels before bringing HMV’s marketing and digital teams in to face their “mass execution” (their words, not mine.) would have avoided this embarrassing situation. This led to quite a journey, starting with playing the 70.000 tons of Metal cruise in 2017, Magura Wave festival 2017, Rockharz festival 2018, a tour through the United Kingdom and a tour through Europe in 2018. When Christian got the offer to become the guitarist of the german symphonic metal band Beyond the Black, he asked Niklas to become the guitar substitute and crew member/backliner of his other project Serenity. After more projects and finishing school, in 2015 Nik moved to Mannheim and started studying drums at Popakademie Baden-Württemberg, taking drums and guitars lessons from Udo Dahmen, Lui Ludwig, Benny Greb, Annika Nilles, Jost Nickel, Jan Zehrfeld, Michael Koshorreck and many more.Īfter going back to Franconia in 2016 for some time for a job at a local record label he took guitars lessons from Christian Hermsdörfer. He joined the band Devilizer in 2011, which was a metal cover band at that time. Classic.īeing involved in several jazz/rock/pop projects during school, he discovered his love for metal music. In 2007 he started to play the guitar because „guitarists are way cooler on stage“. He finally got his first drumset in 2002. Born on the 11th March 1995 in Kulmbach, Germany, Niklas started to hit things that looked or sounded like drums since his 4th birthday.
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